Why choose this course?

Hi, my name is Estera Jackowska, I am an MBA graduate specializing in Strategic Management. I will take you through a course prepared by PhD of Social Sciences, Danuta Studencka-Derkacz, a lecturer at WSB University in Wrocław.

Persuasion. Course description:

Persuasion is the act of presenting arguments for change, whereas motivation involves the energy to bring change about. Every business leader persuades staff members to work in alignment with corporate values and strategy. Moreover, a business leader also persuades suppliers and support companies to provide great service at good prices, and it helps marketing professionals to change preconceived notions of their potential clients and make the former believe in the latter.

Persuasion

Content:

  • The power of influence and persuasion in business dialogue 
  • The science and practice of persuasion 
  • Habits of persuasive business leaders
  • Power tools of persuasion
  • Importance of persuasion in marketing and sales
  • Great persuasion techniques to use in business
  • Persuasion strategies in business communication
  • Types of persuasion: logos, pathos, and ethos
     

Learning outcomes. Completing the course allows students to:

know why persuasion is vital in business
know how persuasion is used and how it works in business
know what makes a business persuasive
understand the psychology behind their own motivations and behaviours, as well as those of others
learn the powerful principles of the science behind key elements of human interaction, persuasion and influence
handle resistance and turn negative into positive

Course description. Conflict Resolution and Decision-Making:

Any decisions taken at any level must take into account the conflicting needs of the individuals who are affected by them, and hence, conflict resolution is a part of the decision-making process. Conflict can contribute to effective decision-making in the workplace.

Persuasion

Content: 

  • Decision levels in an organization
  • Decision-making strategies
  • Types of decision-making
  • Decisions under conditions of risk or uncertainty
  • Break-even decisions and selling the decision
  • Forcing/Directing, Smoothing/Accommodating, Compromising/Reconciling — main methods of conflict resolution
  • Personal styles of conflict management
  • Active listening and questioning techniques
  • Negotiation and assertiveness techniques
  • Building solutions to conflict situations
  • Force field analysis

Learning outcomes. Completing the course allows students to:

match the appropriate decision-making technique to the problem
use a variety of decision-making techniques
make better decisions and sell them to relevant stakeholders
identify and appropriately respond to personal values, points of view and conflict management styles
analyse the needs of each party to resolve conflict in a flexible manner
use positive influence techniques to negotiate for a "win-win" situation
Palec

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